45 channel partners in 25 countries support company growth of 410 percent in 2011 in Europe

LONDON, UK. – 20 February 2012 –   Nexenta Systems, the world’s leading provider of OpenStorage solutions, today announced unprecedented European growth in 2011.

With the company’s channel focus on high quality reseller partners, Nexenta revenue in Europe is almost a third of all global sales.

This comes as a result of growing demand for the company’s award-winning OpenStorage software platform across the region. Storage resellers, such as Proact in Netherlands, Thomas Krenn in Germany and VA Technologies in the UK are responding to the strong customer demand for a better-priced alternative to legacy proprietary solutions from companies such as NetApp and EMC.

Jacco van Achterberg, sales director EMEA, was recruited at the beginning of 2011, and has been responsible for the development of Nexenta’s partner channel across Europe. He explained: “Nexenta’s unique software-only storage approach allows our partners to add value to NexentaStor in terms of hardware, services and support. 2012 is already looking very positive with 350% revenue growth planned in Europe.”

Nexenta addresses a critical need for businesses and cloud service providers struggling to balance growing data volume with legacy business model lock-in and aging technologies. The company’s open business model and proven track record with large, enterprise-class customers including Shazam, VESK, Coltex, Synergics and Trinkwasserversorgung Magdeburg prove its product is the best fitted storage solution for cloud deployments, virtualised data centres, and virtual desktop infrastructure (VDI) environments.

Commenting on the company’s record growth, Evan Powell, CEO at Nexenta, said: “2011 was a pivotal year for the company and it follows three years of growth exceeding 400% year-over-year. Nexenta has been committed to putting in place the right management team and we have tripled the headcount from 60 to 180 to support the increasing demand  and to provide high levels of service and support to our growing customer base.”

 

About Nexenta Systems

Nexenta Systems is the world’s leading provider of enterprise-class OpenStorage solutions. The company’s flagship software-only platform, NexentaStor, is a storage software solution built upon ZFS technology. It operates on industry standard x86 servers and provides NAS and SAN capabilities, including support for CIFS, NFS, iSCSI, and Fibre Channel storage access.

More information about Nexenta Systems, and free trials of the ZFS-based NexentaStor, can be found at www.nexenta.com

Media Contacts:

Emily Gallagher/Nastasha Simmons

Touchdown PR

+44(0)1252 717040

nexenta@touchdownpr.com

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Mountain View, CA, — February 20, 2012 – Nexenta Systems, the world leader in OpenStorage solutions today announced that its Vice President of Sales Jon Ash has been named one of Everything Channel’s CRN Channel Chiefs.  This prestigious list of the most influential and powerful leaders in the IT channel recognizes those executives directly responsible for promoting and executing effective channel partner programs and strategies, while consistently evangelizing and defending the importance of the channel throughout the entire IT Industry.

Since Jon Ash joined Nexenta in 2009, the OpenStorage leader has seen a tremendous growth in its sales, partner and customer programs – becoming the fastest growing company in enterprise storage with more than 4,000 active customers. 2011 particularly was a banner year for Nexenta, as the company celebrated a 400 percent growth in year-over-year sales, a tripling of its workforce and a $21 million Series C investment led by Menlo Ventures in which Sierra Ventures and Razor’s Edge Ventures also participated.

“This is a great honor for me and for my outstanding coworkers at Nexenta,” said Jon Ash, vice president of sales at Nexenta. “This recognition highlights the overwhelming success of Nexenta’s channel program, which has well over 200 partners. It also validates Nexenta’s game-changing model that offers superior performance at lower cost – in some cases by 75 to 80 percent – over the outdated lock-in models of our legacy vendor competition.”

For the ninth consecutive year, Channel Chiefs were selected by the CRN editorial team based on channel experience, program innovations, channel-driven revenue, and public support for the importance of IT Channel Sales.

“The 2012 Channel Chiefs list recognizes vendor executives dedicated to driving channel programs in the IT marketplace,” said UBM Channel Editorial Director and Vice President Kelley Damore. “These are the people, the products and the programs that any savvy solution provider needs to know. We congratulate this year’s Channel Chiefs for their stellar record of business innovation and applaud them for their continued dedication to the partner community.”

The 2012 Channel Chiefs list is featured in the February issue of CRN Magazine and will be featured online at www.crn.com.

About Nexenta Systems

Nexenta Systems is the leading supplier of enterprise-class OpenStorage solutions. Its flagship software-only platform, NexentaStor, delivers high-performance, ultra-scalable, cloud- and virtualization-optimized storage solutions. Built upon ZFS technology, and running on any industry-standard hardware, NexentaStor eliminates vendor lock-in and provides open, unified storage management at a fraction of the cost of legacy systems.

More information about Nexenta Systems, and free trials of the ZFS-based NexentaStor, can be found at www.nexenta.com or call +1 (855) NEXENTA (639-3682). Partners selling NexentaStor based hardware/software appliances can be found at http://www.nexenta.com/partners.

About UBM Channel: (www.ubmchannel.com)

UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at www.ubmchannel.com.

UBM plc (www.ubm.com)

UBM plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries is organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com

 

Contacts

Scott Regan                                Lauren Connelly

UBM Channel                             Schwartz MSL

(516) 416-1186                            (415) 512-0770

Scott.Regan@ubm.com              lconnelly@schwartzmsl.com

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What exactly is “Cloud Storage”?Everyone seems to agree that it is the greatest thing since sliced bread, but the messaging about exactly what is “Cloud Storage” and how it differs from conventional storage is slightly fuzzy. Once the hype on “Cloud Storage” is examined more closely it will appear less as a revolution than as a natural evolution of NAS storage, and an evolution that can co-exist and collaborate with NAS storage.

The term “Cloud Storage” is used in many different ways, generally describing the same set of solutions, but with crucial differences in emphasis.

Consider the definition from Wikipedia (retrieved from http://en.wikipedia.org/wiki/Cloud_storage on Feb 9, 2012):

Cloud storage is a model of networked online storage where data is stored on virtualized pools of storage which are generally hosted by third parties. Hosting companies operate large data centers; and people who require their data to be hosted buy or lease storage capacity from them and use it for their storage needs. The data center operators, in the background, virtualize the resources according to the requirements of the customer and expose them as storage pools, which the customers can themselves use to store files or data objects. Physically, the resource may span across multiple servers.

Cloud storage services may be accessed through a web service application programming interface (API), or through a Web-based user interface.

That definition encompasses three distinct differences that are cited as to what makes “Cloud Storage” different:

* Who controls the machines where the data is stored
** Cloud: some service provider.
** Non-Cloud: the data owner.
* Where the data resides.
** Cloud: at a central data center.
** Non-Cloud: on the data owner’s premises.
* How the data is accessed:
** Cloud: web-oriented APIs.
** Non-Cloud: POSIX derived APIs.

But what is the real essence of Cloud Storage?

The first way to cut through the hype is to look at who is promoting these various definitions.

For example, Apple promotes iCloud which defines Cloud services as being something that applications access. Think about that, for some reason Apple doesn’t think that the end user needs access to their music files, only the Apple supplied music player needs to access them. What, you have an application or device that plays music that wasn’t supplied by Apple? What’s wrong with you?

Similarly, some of the first proponents of Cloud Storage all have data centers and are all willing to lease you storage space there. Google, Yahoo, Amazon, et al have a bias toward perceiving “cloud storage” as being about lots of people paying them to use their storage.

The last criteria, how data is accessed,  looks essential. But event there the picture is slightly fuzzy.

Some classify any web-oriented access as being “Cloud”.  Suppose that you encode NFS RPC calls  using XML and then send it over HTTP. Does that would qualify as a “Cloud” storage protocol? It strikes us as still being a NAS protocol, just a less efficient one.

Indeed, while RESTful HTTP interfaces are common this is not actually an optimum interface for storage purposes. But it was one familiar to the teams that designed the first versions of Cloud Storage. Threre are also some cloud storage projects that do not use HTTP, such as Sheepdog (http://www.osrg.net/sheepdog/). The real distinction on what makes something “Cloud Storage” is not how the messages are encoded, but what operations the messages convey

Cloud Storage Systems all use some form of Get/Put paradigm. The operations get or put some version of an object. The classic POSIX paradigm you create or open a file, then read or write and finally you close the file handle received in the create or open. When your application does not need true concurrent sharing of files under the POSIX model then a get/put paradigm is better, and it will scale to far larger sizes than the traditional POSIX file handle paradigm.

But it really takes more than a get/put orientation to make a object/file access protocol a “cloud storage” protocol. FTP operations are get and put. Now FTP is a valid protocol to access cloud storage, and frequently Cloud Storage providers allow this option. But FTP itself does not create any expectation of a virtualized location. Under the protocol an FTP client connects to a specific server and then gets or puts from that specific server.

The wikipedia definition includes a requirement that the data center virtualizes the location of the data. Nobody hails FTP as “the first cloud storage protocol”, and the presumption that FTP gets and puts to a specific location is the major reason why. So the abstraction of location and replication is clearly a crucial aspect of cloud storage.

There is a clear technical reason as to why “Cloud Storage” requires get/put operationsl. True virtualization of location is not compatible with the POSIX paradigm. Having a file handle for a shared open file simply does not scale when the round trip times get long.

So the two essential elements of a Cloud Storage service are:

1. a get/put mode of operations and
2. the service taking responsibility for the location of the objects.

Interestingly, latter NAS protocols such as NFSv4 and DFS/CIFS already take responsibility for the location of objects. The NFS names for these features are Referrals and Delegations. Cloud Storage presentations present Cloud Storage as revolutionary, totally replacing ancient POSIX-bound storage systems. But if you examine the statements made about the prior art you’ll realze that they are mostly talking about NFSv2 and NFSv3. The capabilities of NFSv4 are ignored. The ability of NFSv4 and DFS/CIFS to virtualize locations is a perfect example of how Cloud Storage is really an evolution from NAS storage.

Nexenta’s philosophy is naturally aligned with Cloud Storage. Nexenta’s solution from day one has been and will always remain: commodity hardware, enterprise grade features, open storage.

Coming installments will explore how NAS and Cloud storage are not as different as usually painted, how Nexenta’s Namespace Cluster scales very well compared to the “pre-cloud” potrayals, why NAS and Cloud each solve problems for the user, why ZFS is as solid of a solution for Cloud Storage as it is for NAS, and a few ideas on how NexentaStor can incorporate Cloud Storage with NAS and SAN services.

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A great article from Peter Cohan at Forbes entitled “Nexenta Aims at EMC’s Heart”.

By saving organizations 70% to 80% on the cost of storing their burgeoning volumes of data, Nexenta has grown its revenues 16-fold in the last two years. That’s the claim of CEO Evan Powell — a political economy graduate of what he calls ”the West Point of Wall Street” — Williams College.

Read the full article here

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Leader in OpenStorage Adds Major Fortune 500 Customers, New Round of Funding on Top of Record Year and Bolsters Executive Talent

Mountain View, CA—February 13, 2012—Nexenta® Systems, the world leader in OpenStorage solutions, today announced it finished the 2011 fiscal year with record results. Nexenta announced that sales were up by 400 percent from 2010, it added a slate of seasoned executives to its management ranks and bolstered its more than 4,000-member customer list with some widely known names.

Nexenta more than doubled its staff in 2011 and added brand name customers, including the U.S. Army, Cisco Systems, U.S. Department of Homeland Security, ForEx.com, Splunk, Shenzhen Municipal Public Security Bureau, VESK, VocaLink, Volkswagen, NTT Data, Honda, Nissan, Juniper, Checkpoint, Zend, VMware, Citrix  and Zappos.com.

“We’ve grown sales by 1,600 percent in the last two years.  There is clearly massive pent up demand for enterprise class storage without the antediluvian business practices and technologies of legacy storage,” said Evan Powell, CEO of Nexenta. “My thanks go to our partners and the tens of thousands of users who continue to spread the word that NexentaStor delivers on our mission of Enterprise Class Storage for Everyone.”

Nexenta built out its roster of world-class executive talent in the last three months. Bill Fuller, whose experience includes leadership positions at Tandem, Auspex and Quest Software, joined as the vice president of engineering. Bill Roth joined as vice president of marketing and brings experience as a senior marketing and operations leader at firms including BEA, Sun and GSI Commerce.

In addition, Nexenta continued to enhance its partner programs. Active resale partners can enjoy large joint marketing funds, as well as industry leading margins, with NexentaStor.  Nexenta now has more than 250 resale partners, including Dell Computer, and is investing heavily in the success of new and existing partners.

Nexenta recently announced that it received more than $21 million in Series C financing, in a round led by Menlo Ventures that also included Razor’s Edge Ventures and Sierra Ventures.

About Nexenta Systems
Nexenta Systems is the leading supplier of enterprise-class OpenStorage solutions. Its flagship software-only platform, NexentaStor, delivers high-performance, ultra-scalable, cloud- and virtualization-optimized storage solutions. Built upon ZFS technology, and running on any industry-standard hardware, NexentaStor eliminates vendor lock-in and provides open, unified storage management at a fraction of the cost of legacy systems.

More information about Nexenta Systems, and free trials of the ZFS-based NexentaStor, can be found at www.nexenta.com or call +1 (855) NEXENTA. Partners selling NexentaStor-based hardware/software appliances can be found at www.nexenta.com/partners.

Contacts:

Merrill Freund or Lauren Connelly
Schwartz MSL
(415) 512-0770
nexenta@schwartzmsl.com

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We’re proud to see one of our customers “going big” for the Super Bowl. Shazam has announced that it will have Shazam enabled content for several ads during The Game. You can read more about it in the New York Times.

http://mediadecoder.blogs.nytimes.com/2012/02/02/shazam-ties-into-the-sounds-of-super-bowl-spots/.

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I have been recently reading about Amazon’s Storage Gateway:

http://aws.typepad.com/aws/2012/01/the-aws-storage-gateway-integrate-your-existing-on-premises-applications-with-aws-cloud-storage.html

The product is effectively an iSCSI target that has the Amazon S3 client on its back, to backup iSCSI LUNs to the local Amazon S3 storage. This arrangement has a number of immediate problems.

In general, disks are used either for file storage or for databases. In either case, there’s implicit or explicit transactional semantics that must be preserved when backing up storage. For raw files, this often is an open-to-close semantics whereby an open-for-write file is considered not to be “consistent” or even “visible” to other users until it is actually closed. For databases, update transactions have of course exact definition and scope.

Problem is, on the block target (low) level – there is no context and no information of those higher level transactions. It is, therefore, easy to imagine that Cloud Storage on the backend is being busily populated with LUN images that are internally inconsistent and cannot be used to restore the data.

When I said “being busily populated” above – I meant it. The other problem with AWS Storage Gateway can be described this way: disks are generally never idling – applications quite often are.

Operating systems and other applications that use block storage generate a lot of temporary and transitory content. File content and databases gets re-indexed, software reinstalled or upgraded, YouTube videos and other Internet junk uploaded into temporary folders—and so on.

However, at the block storage level, the information on the relative value of all this activity is totally missing. The only thing that a block target “sees” is plenty of new blocks that need to be snapshot-ed and backed up. Which it then is (yes, busily) executing. Garbage in, garbage out.

Finally, there is an iSCSI connection. I love iSCSI with all my heart but – the latency! The protocol is not very famous for its latency, let’s put it this way. And so, as a user, to take advantage local Cloud backup in the Amazon implementation, I’d now have to go iSCSI. One word of advice then – stress test it first,  really well.

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Today, we announced funding led by Menlo Ventures.  Razor’s Edge and Sierra Ventures both participated, as did our existing investors.

A few quick points:

1.  A hearty welcome to Pravin from Menlo and Tim from Sierra Ventures.  I couldn’t be more proud that Menlo Ventures decided to lead our investment round.  To be blunt – they had significantly better references than some of the other lead investors that we were considering.  That sealed the deal for me.

2.  The old cliché that the best time to raise money is when you do not need the money is simply true.  Nexenta grew by 400% last year, largely funded by our own sales.  We could have decided to not raise money, which made raising money easier.

3. So why did we raise a growth round?  You don’t get to choose when these markets transition.  And storage appears to be transitioning now.  We named a few of our customers in the funding release.  There are others with bigger names and tighter PR policies :)   We are going to be using the funding to improve NexentaStor, scale our support, and further accelerate our innovation.

4.  Thank you.  If you are reading this, then you have something to do with Nexenta’s success.  It is due to the strong pull from partners, customers, end users, and technical partners like Dell, Intel, LSI, and others. And that the lock-in-based business models of legacy storage are giving way to OpenStorage and our mission of “enterprise class storage for everyone”.

Evan

Posted in Evan Powell's Blog, Open Storage | 1 Comment

Another year end is upon us, and this always is a good time to look back on the past year, as well as look head to the year to come.

Here are my predictions for 2011, along with my score of how I did with my predictions from last year.

10. OpenStorage:    A+

In April of 2011, the Register wrote an article suggesting that we may be the fastest growing storage company ever.  Since then, our growth has accelerated.

What’s more is that companies from VMware to Cisco and Dell now are more actively supporting NexentaStor in the field.

You can read the 451 Group’s eye opening report on the momentum on display at the recent OpenStorage Summithere.

9. Disaster Recovery for the masses:   C

DR for the masses is starting thanks in large part to companies like Hosting.com that allow you to replicate your VMware VMs to their service.  VDI, see below, needs to happen for DR to really proliferate. However it is coming.

Meanwhile, though, clouds themselves came under scrutiny in 2011; it turns out that Amazon and other clouds are not quite as good as a top enterprise IT organization at keeping the data safe.  DR for the masses is on the way, but not here yet.   With that in mind, I’ll give myself a C.

8. BRICs:   B

Certainly Russia, India, and China have shifted towards OpenStorage solutions.  I project that our market share in India will shortly be in the top 5, well beyond our levels in North America.  We’re making investments in China as well, including our recently announced plans to partner with Cloud Valley.

On the whole, though, I’d give myself a B as we could have done even more in 2011. My prediction is that this will be more of a story for 2012 and 2013.

7. Server channel selling storage:   A+

It turns out that there are thousands of server resellers that are capable of selling servers, virtualization, storage, and more to create solid, total solutions for their customers.  Storage is an expensive part of that equation and, therefore, an open solution that runs on their hardware can be quite attractive to these VARs. I predict that we will see more and more of this going forward. The velocity of the server channel selling storage will increase in 2012.

6. Virtual Desktop Infrastructure (VDI):  C

Today, VDI remains a niche application.  If you already use XenApp to access major enterprise applications remotely, then XenDesktop is a great fit, especially as Citrix will make it worth your while.  However, while we have major hosting providers like VESK, and health care customers like Delano Medical as customers, we have not seen a take-off in VDI deployments.  The top reason, ironically enough, is storage.

All this changes in 2012.  I predict that NexentaVDI fundamentally fixes the value proposition of VDI in a VMware environment.

Which is great; however, VDI in 2011 under-performed.  So I’ll give myself a C on this one as well.

5. Developers, developers, developers, and the cloud:   A

Microsoft’s Steve Balmer had it right when he shouted “Developers, Developer, Developer, Developers. (Seehttp://youtu.be/t6ZarKIKpSA for a laugh). Balmer, Gates, and Co. realized that the only way to have a successful platform is to have apps on it. The only way to get apps on your platform is for developers to write them. Ergo, Developers = Success. 2011 was a year of burgeoning platforms, from EC2 to companies like EngineYard and Heroku. There still is a lot of competition for winning the hearts and minds of developers, and I predict we’ll see some convergence in 2012 as the number of successful programming models consolidates.

I’ll give myself an A for this one.

4. Silent data corruption gets louder

Silent data correction, or bit rot, is one of the under reported problems of the storage industry. The disk manufacturers have done a great job at building cheap disks that are reliable. But as the amount of storage grows, if failure rates are constant as a function of storage size, then failures will go up. I predict we’ll start reading stories in the press about massive efforts to recover data lost to silent corruption.

While we had high profile cloud failures from Amazon and others, I did not see the press become aware of the fundamental importance of data corruption that passes unchecked through most of today’s storage systems..  I’ll give myself a C on this as I know that it is increasing in importance and I cannot control the press.

We’ll have more to say on this in the near future.

3. Hardware commoditization:    A++

In a response to an article about NexentaStor being used as one of the storage solutions powering the incredibly intensive Hands on Lab at VMworld, EMC confirmed that they run on commodity hardware as well:

“Our hardware is based on commodity x86 as well (on all EMC platforms)”

http://www.theregister.co.uk/2011/09/22/vmworld_hol_sakac/

This quotation is a fundamental tipping point in the storage industry.  For the first time, the premier priced solution is admitting that they are selling commodity gear and massive mark-ups.  Are those mark-ups due to their software or are they due to their lock-in based business models that capture customers through a proprietary approach and then extract as much as possible from them through a high touch sales force with “flexible” pricing.?

Also, this year in my keynote at the OpenStorage Summit, I predicted that we will launch a storage system based on Intel’s Romley chipset next year that will achieve 1 million IOPS in a 2U form factor.  I stand firm behind this prediction.  And I also predict this will further alter the storage landscape.

So, I’ll give myself an A++ for this prediction. The commoditization of hardware is a fundamental trend in storage and, not surprisingly, not one that other storage prediction blogs tend to point out, perhaps because it destroys the premise of today’s storage industry.

2. Storage is the most profitable piece of IT

Despite our best efforts to introduce pricing transparency while eliminating vendor lock-in, and the force of a troubled world economy, the storage industry continued to capture more and more wallet share , with Gartner and Goldman Sachs and other analysts indicating as much as a 12% increase in growth.

1.       Exponential growth in capacity:  A+

Recent reports from Gartner, Forester, IDC, and others have confirmed that the amount of data being stored is growing exponentially.

However, often overlooked is the observation that humans would store even more information and, thereby, be even better at solving problems, were it not for the legacy storage industry.  To take one example, the New York Timesrecently reported that in 2012 it will cost approximately $1,000 to sequence the human genome; it will cost more than that to store each sequenced genome.

In short, as Jason Hoffman, CTO of Joyent, put it in his keynote at the OpenStorage Summit [http://www.nexenta.com/corp/newsflashes/86-2010/938-openstorage-summit-2011], there are a class of problems that cannot be solved with today’s storage industry.

Capacity deployed is increasing exponentially. However the true underlying demand is growing even more quickly.  I’d give myself an A+ for this one.

All in all, 2011 was a great year. OpenStorage continues to gather momentum, bringing us ever closer to making our mission of “Enterprise class storage for everyone” a reality.

Happy holidays and Happy New Year to all.

Posted in Evan Powell's Blog, legacy storage, open is the future, Open Storage, Uncategorized | Leave a comment

Most readers of this blog already know that last week’s OSS11 was a tremendous success.  Here’s a couple of things that jumped out at me at OSS11:

1.  Be careful what you wish for. A late spike in registrations made us pretty nervous.  100 more people registered than we officially had room for.  The rooms were crowded but not unsafe.  Many of us spent the show in meetings and on the small show floor instead of in the sessions which helped make room for other attendees.

2.  Distance isn’t dead. I love IT and the internet and free communications.  We rely on it heavily.  However, these shows / summits thrive because there is nothing as efficient as getting hundreds of people you ‘d like to chat with in one place.  Nexenta team work in particular seemed to thrive at the show.  With that in mind, we’re going to pull all Nexentians that do not need a visa into one place in January; those that are grounded thanks to visa complexities, I’m going to go visit.

3.  The world isn’t flat. The world’s a lot smaller than it was, sure.  However, our vision is to be globally local.  That’s part of our secret sauce.  There are real challenges, though, to being global:  first, we have to recognize that we’re different. Americans are a minority of our employees and of our customers.  Secondly, we have to be able to shift quickly for example from chatting with another American to discussing partnerships with our most important virtualization partner in Japan (they attended OSS11); at least for me, that shift is a lot of fun but also intensely challenging.  Third, we have to understand that we are missing as much as we are receiving when we partner with customers and resellers around the world; humility does not come easily for many US start-ups or just many Americans for that matter, and yet IMHO being humble is a fundamental success factor to growing globally.  And fourth, we have to hire locally; language skills are not enough, we require team members that can automatically pick up the high bandwidth signals that even Americans with lots of experience outside of the United States will miss.

4.  Legacy storage cannot keep up. The legacy storage providers are, by all accounts, well run, high performing companies.  So how is it that we’re able to out innovate them?  I think it is as simple as the weight of their business models.  By focusing only on software we’re able to sprint ahead into new, related use cases.  We’ve just announced a new companion product, called NexentaVDI, that none of the legacy vendors could deliver in part because it is a software-only solution; it runs on ESX to enable massively faster and better optimized VDI desktop deployments.  We’ll be sharing more news about this product soon, in the meantime you can see the announcement here.   In addition to better addressing use cases with new software, we’re also sprinting ahead with support for tomorrow’s hardware.  And tomorrow’s storage hardware will revolutionize the storage business.  At OSS11 I made the prediction that next year we’ll see a Nexenta partner selling a solution pulling 1,000,000 IOPS and that we will see Nexenta partners selling 2PB racks of storage.  I’ll bet anyone $1,000 that the 2PB rack will be a reality; you can buy a fully certified 1PB rack from Aberdeen today (please do: click here :)).  And we have systems in the labs now that are capable of pulling 1 million IOPS.  Please note that customers that buy NexentaStor will be able to upgrade their hardware to be able to achieve that performance simply by moving over their existing licenses.

What did I miss?  What did you like best about OSS11?  What didn’t work as well as you’d like (other than the bane of all conferences, hotel wi-fi)?

Anyone want to bet me $1,000?  I’d be happy to pay it just to get some good comments to this blog!

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